WordPress Website Conversion Tracking

Description

• We set up your pixel provided by Facebook for use in your ad campaigns. Or conversion tracking if you are using Google ads
• This Facebook pixel gets placed on key conversion pages of your website like checkout or thank-you pages.
• When someone clicks your ad and converts by purchasing or submitting a lead form, the pixel fires.
• Firing the pixel sends conversion data back to the Facebook Ads platforms.
• This allows you to track conversions specifically resulting from your paid ad campaigns.
• Advanced options let you track multiple conversion events like leads, signups, purchases if you are using Google ads.
• Different attribution models can give conver sion credit to various customer touch points when using Google Ads.
• Accurate conversion tracking is crucial and necessary when using Google ads for measuring ROAS and optimizing your ad spend.
• You can identify which ad campaigns, audiences, or creatives drive the most conversions.
• Fair budgeting decisions can be made by seeing the true revenue generated from each ad set.